A Blog about Wrong Weather Store

The White Briefs

Have a look at our most recent brand at WW The White Briefs.

THE WHITE BRIEFS stands for a profound love for humanity, environmental & corporate responsibility, lush high quality fabrics and meaningful organic farming. This innovative encounter between exquisite timeless tailoring, sleek materials, austere colours and ecologically integrated social production, allows for an enigmatic aspiration to incorporate innovative sartorial excellence into our intense daily endeavours.

The White Brifs have collaborated with the magazine Fantastic Man and more recently with Nick Wooster

Fantastic Man Collaboration

A powerful sartorial encounter between Mr. Nick Wooster and Mr. Peter Simonsson of THE WHITE BRIEFS, resulted in a versatile collaboration between two creative innovators. Their invigorating dialogue on design and especially on lush fitted comfort where it matters, closest to our skin, evolved into a visionary approach to combine graphic design, supreme selected fabrics and qualitative functionality.

The austere crisp cut of THE WHITE BRIEFS and the brands’ understated perennial colour palette, were challenged by Mr. Wooster’s love for woodland prints and camouflage inspired tailored tanks and tees. Naturally aligned with a desire to combine fitted quality undergarments with a healthy dash of sheer masculinity, a new range emerged.

This exquisitely tailored line features briefs, fitted tees and a crisp singlet, all crafted with lavish organic cottons. Each item has a personal signature and hidden design elements, incorporated for the bearers’ private discovery. Accompanied by cleverly designed & individually crafted packages made of carefully selected recycled art paper, the products are fully aligned with

Nick Wooster Collaboration

A powerful sartorial encounter between Mr. Nick Wooster and Mr. Peter Simonsson of THE WHITE BRIEFS, resulted in a versatile collaboration between two creative innovators. Their invigorating dialogue on design and especially on lush fitted comfort where it matters, closest to our skin, evolved into a visionary approach to combine graphic design, supreme selected fabrics and qualitative functionality.

The austere crisp cut of THE WHITE BRIEFS and the brands’ understated perennial colour palette, were challenged by Mr. Wooster’s love for woodland prints and camouflage inspired tailored tanks and tees. Naturally aligned with a desire to combine fitted quality undergarments with a healthy dash of sheer masculinity, a new range emerged.

This exquisitely tailored line features briefs, fitted tees and a crisp singlet, all crafted with lavish organic cottons. Each item has a personal signature and hidden design elements, incorporated for the bearers’ private discovery. Accompanied by cleverly designed & individually crafted packages made of carefully selected recycled art paper, the products are fully aligned with THE WHITE BRIEFS sustainable corporate and design philosophy.

You can find the styles here

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